Resume – Randy Estevanes

Work cross-functionally with editorial and publishing teams to manage the day-to-day editorial calendar.
Publish posts across 11 social media accounts to audiences of 100,000 to 27,000,000 followers.
Have maintained 100% accuracy for all posts I’ve published for our client.
Developed a spec sheet to help teammates identify the appropriate assets sizes for each social platform.
Adjust copy, graphics, video files and thumbnails when errors are present.

Developed social media editorial calendars and posts for 16 small business clients in the restaurant industry.
Created monthly emails for clients with the purpose of driving traffic to their websites.
Designed flyers for client events and special promotions.
Launched social media profiles for 3 clients during my tenure.

Spearheaded the organic social media strategy.
Integrated patient testimonials and lighthearted videos into the social media strategy to increase engagement.
Increased Facebook and Instagram engagement year-over-year by 36.4% and 29.19%, respectively.
Managed the company’s five websites and microsite.
Facilitated the consolidation of our five websites into one website within a 9-month period.
Increased campaign landing page traffic year-over-year by 15%.

Garnered media hits and press coverage for clients via press releases and media advisories.
Managed social media accounts for all clients, creating editorial calendars, copy and graphics.
Developed monthly and yearly performance web and social media reports for clients.
Compiled Google Analytics into monthly performance reports for clients.
Assisted account services with maintaining client relationships.